Design & Illustration in Illustrated Publishing

To be honest I had many doubts when attending this university, whenever I told my friends where I was learning they had never heard of the place. I thought that this must mean this university won't gain me any recognition when entering the world of illustration. However Yasia Williams Leedham is a wonderful example of not being the case. From Glyndwr  university she went on to become the art director at the Octopus publishing house.

 Her main point during this lecture was to promote yourself as much as possible. Sent out emails to as many companies as possible, advertise yourself, blog yourself. As you will never know where it might lead you. She herself was unaware of what an amazing opportunity was ahead of her, & she loves her job! Grab what you can when you can, if anything it will improve your CV.


Here is an example of one of the books from the publishing house. I can see a similar pattern within all the designs from here. Make the cover different from the norm. For example this ice cream boutique book is befitting of the rock and roll genre! The pink is actually neon which makes it really pop out compared to all of the normal cooking books in that section. You have to think "where will it be in the shop?". Cooking books would normally be photos of a delicious meal to make the audience hunger for the recipe, however the contrast of this book would certainly stand out a lot more!

Taking all these factors in to consideration when creating something to sell or to advertise is really important to create the impact that you desire!