One of my favourite works was when he was trying to encourage the public to go to galleries without it just being a simple advertisement with a picture of a famous painting.
Even thought I wouldn't ever used solely typography in my work (it just isn't my style), this was a brilliant way of advertising the gallery. All of the words represented subjects that you would actually see within a piece at the gallery. This words are very impactful & are subjects you would usually associate with perhaps a TV drama. These words make the audience want to read the advert, therefore engaging in their interest more than the usual "oh look another boring painting" posters. design so simple but so well made was produced not only on posters but on t shirts & lanyards too!
He also printed & framed (expensively apparently!) famous pieces of art & placed them on random spots all around London! A brilliant way of allowing the audience to appreciate the art without actually attending the gallery. Surprisingly only a couple were stolen & none were graffitied. This shows the respect the public had & how much they enjoyed the experience.
No need to overcomplicate matters, ask for help if needed, many things have been learnt from this lecture, especially the strength of concepts!
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